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Terry Rayment

Terry Rayment

Biography

Terry grew up in Flint, Michigan and learned the definition of the word “boring” early in life. But at a young age, Terry realized he had ideas -- so he determined to use those ideas. He started to reach out to potential clients, setting up meetings with financial investors, submitting forward thinking designs to architectural firms, creating concepts for Dodge and Ferrari. He blueprinted suspensions for mountain bike companies, politically petitioned to build electric cars, and wrote out lyrics and sent them to Jay-Z at Roc-A-Fella Records. Nearly everyone politely replied, praising him for his efforts, but no one took him seriously, because he was still not yet 10 years old. 

His ideas, keen observation of the human condition, and mastery of sequencing led to creating highly emotive and succesful campaigns for Amazon and Purina as well as stylish automotive work with a special blend of performance and heart for Cadillac, Jaguar, and Dodge. In 2017 Terry wrote and directed the short form spot for Kodak named “Understanding.” It later went on to win Best Cause at the AICP Festival, among many others naming it "commercial of the year."