Terry Rayment

Terry Rayment

  • Biography

    Terry grew up in Flint, Michigan and learned the definition of the word “boring” early in life. But at a young age, Terry realized he had ideas, so he determined to use those ideas. He started to reach out to potential clients, setting up meetings with financial investors, submitting forward thinking designs to architectural firms, creating concepts for Dodge and Ferrari. He blueprinted suspensions for mountain bike companies, politically petitioned to build electric cars, and wrote out lyrics and sent them to Jay-Z at Roc-A-Fella Records. Nearly everyone politely replied, praising him for his efforts, but no one took him seriously because he was still not yet 10 years old.

    At eighteen years old, Terry tried out his filmmaking skills by writing a script about a burgeoning director, entitled The Road To O.C.. He requested an agent to represent him, but that failed. He sent the script to production agencies, but that failed. He tried to make the movie himself, but that failed. But by pursuing this path, it created a deep obsession within him to make films. And after years of hard work and learning difficult lessons, he moved to Los Angeles.

    His ideas led to creating highly emotive spots for Amazon, Kodak, and Purina as well as stylish automotive work blending performance and heart for Cadillac, Jaguar, and Dodge. He created a heart-wrenching Purina advertisement that hit home with everyone who watched it, as well as everyone on set. In 2017 Terry wrote and directed the short form spot for Kodak named “Understanding.”  It later went on to win Best Cause at the AICP (Association of Independent Commercial Producers) Festival.Throughout his journey, Terry realized he wasn’t a prodigy at anything. So he did the exact opposite.

    Terry, the creator of Eskimo, began sharing the stories of his failures with other young professionals in a vulnerable way. He understood how hard it was to create a career in storytelling which made him very relatable to the minds of developing directors. He has learned that if you can give people a chance, encouraging your directors to direct, allowing your actors to act, supporting your producers to produce, you can always discover what they are truly good at and who they actually are. Despite his amazing talent as a director, it could be that Terry ended up being successful by sharing his vulnerability with those around him and encouraging them to be the best version of themselves.